About Us

Conceived by owner Ed Tschernoscha in 2002, Baja Fish Gear was initially intended to be located in Los Barriles, Baja California Sur with the acquisition of East Cape Tackle. After a year of negotiations that finally fell through, Ed began looking for a location between Los Angeles Harbor and Redondo Beach King Harbor to service the greater South Bay - San Pedro area. The original location was finally found in November 2002 and within a few short months, Baja Fish Gear was opened January 23, 2003 in Lomita, exactly six miles from the Los Angeles Harbor and Redondo Beach King Harbor. The retail location from the start has been filled will excessive amounts of custom handmade lures from Hawaii to designer hooks for even the most particular long range specialist. Baja Fish Gear’s mission statement has always been: To provide the best available selection of tackle at a fair price and information for big game, local and long range fishing from Southern California to Baja California, and beyond.

About Ed

Ed Tschernoscha

Ed Tschernoscha began his fishing career on the fine white sands of South Padre Island, Texas in the mid 1960's. Ed completed his degrees in Marketing, Accounting, Business Administration, and Computer Information System Applications in Riverside, California.

In the early 1990's, Ed joined up with West Marine Products becoming one their major authorities on cruising boats up and down the Baja peninsula and executed some of the most successful seminar series as a keynote speaker on cruising, Baja, and marine electronics as well as increasing sales over twenty two percent in 24 months managing one of their mature locations in Southern California. After experiencing what Baja had to offer as a fishing destination, Ed began expanding his knowledge on everything to do with fishing Baja.

His research and experience has paid off’ landing the largest tuna in the world’s largest tuna tournament, The WON Los Cabos Tuna Jackpot Tournament in 2005, and has been winning tournaments or placing in the top ten percent ever since. Ed also holds the all tackle record for Yellowfin Tuna in the King Harbor Marlin Club.

If you have any questions about anything regarding "fishing", contact Ed directly by emailing him at This e-mail address is being protected from spambots. You need JavaScript enabled to view it . Just keep in mind there may be a delay in responding to your email, he may be conducting "Marketing Research" in Baja. "Buen Provecho"!

About Matt

Matt Groff

Matt Groff is one of our Sales Associate at Baja Fish Gear specializing in International fishing. When he's not at the shop answering questions on international sportsfishing he's with his family in a remote, exotic location, offshore. One of his greatest fishing moments was when he was traveling with his family to Venezuela. He landed a 350lb Atantic Blue Marlin and Sailfish. His second greatest fishing moment was in 2004 when he went to Alaska and fished with True Northern Charters. He landed a 270 pound halibut. He can be reached via email at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

About Anna

Anna Diaz

Anna Diaz our Internet and Creative Specialist has been working with us for a few years. When it comes to any of our internet related items, or as we like to call it, geek questions, we go to her. As with most of our employees, her passion is fishing, preferably on multi-day trips. If there's something you would like to see on the site send her an email at This e-mail address is being protected from spambots. You need JavaScript enabled to view it . She is always interested in hearing what our customers want to see.